How the Tool helps to determine Sensitive Data

The HushHush Sensitive Data Discovery tool uses Safe Harbor and some other pre-defined elements as a base for the model and allows the practitioner to add metadata to the model.

The proprietary algorithm (Patent pending) searches databases’ metadata, data patterns and values, and assigns a rating to the “suspected” attributes based on the presented sensitive data type. Sensitive data types include Name, Last Name, Street Address, City, State, Country, Zip, Phone, Generic Alpha Numeric ID, SSN, SIN, Credit Card, PAN, Driver License, Numeric, Date of Birth, Email, VINs.

The search is not exhaustive and uses subsamples based on the statistical “popularity” of data in USA and Canada if the metadata is not properly named. To use a complete exhaustive search would be impractical in case of large data sets; thus, the tradeoff.