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Identity Access Management and Data Masking
In the recent trends, more and more people started asking for the privacy driven by the user access level. More and more ask for the opt in features in the software and devices, so that the company could or not could gather their information and even if the company gathered information - could or could not expose it to the other companies and private parties.
The vendors responded to the challenge. They came up with two ways - dynamic data masking and privacy in-design
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